I have served as RE/MAX of Hot Springs Village’s Chief Marketing Officer (CMO) for the past 10 years through Designs Group Consulting  During that time, I was deeply involved in every aspect of their marketing, crafting a comprehensive strategy that elevated their brand and strengthened their presence in the competitive real estate market. From website design and social media management to graphic design, print ads, and media buying, I ensured their marketing was cohesive, impactful, and targeted to the right audiences. My expertise in media negotiations saved the brokerage significant costs while maximizing its visibility.

I also developed a comprehensive marketing plan and provided business coaching to help agents refine their personal brands and marketing strategies. Creating aerial footage of the community and producing marketing videos were crucial to showcasing Hot Springs Village’s unique appeal. Beyond creative efforts, I handled budgeting and fully managed all aspects of RE/MAX of HSV’s marketing operations, ensuring every dollar was effectively allocated. Supporting the RE/MAX of Hot Springs Village team and helping them grow their business was incredibly rewarding, and the strategies I implemented laid the groundwork for the successful partnerships I continue to build through Designs Group Consulting.

Designs Group Consulting (DGC) has been a trusted partner to Deb Seibert, GRI REALTOR® with Hot Springs Village Real Estate, for over a decade. We have supported her in building a solid and consistent presence in the competitive real estate market. As one of DGC’s earliest clients, Deb’s journey with us has been marked by a collaboration focused on driving results through innovative marketing and strategic branding.

One of the highlights of our partnership was creating and managing the House of the Week program. This initiative consistently showcased her listings and drew significant attention from potential buyers. We also provided comprehensive real estate marketing services, from social media content creation and management to crafting targeted campaigns that engaged her audience and boosted her reach. To further strengthen her professional presence, we designed and maintained her website, ensuring it stayed updated, functional, and reflective of her brand.

Our services didn’t stop at marketing. We offered business coaching, helping Deb refine her strategies, identify growth opportunities, and optimize her operations. With a keen focus on her brand, we provided logo design, branding management, and print ad designs and distribution, ensuring her materials were polished and impactful.

Over the past 10 years, this comprehensive approach has helped Deb consistently stand out in the Hot Springs Village real estate market, build trust with clients, and achieve her business goals. Our collaboration is a testament to the power of tailored, long-term marketing and business support in fostering success.

At Designs Group Consulting, we worked with Big Red Realty, providing comprehensive marketing and branding solutions tailored to their unique needs. Our collaboration focused on elevating their visibility, enhancing their brand identity, and equipping their agents with the tools they needed to succeed in a competitive market.

The DGC team and I started by offering marketing coaching and helping Big Red Realty develop a cohesive strategy aligned with its goals. By working closely with their team, we also provided agent marketing coaching, empowering individual agents with the skills to market themselves effectively and build strong client relationships. These sessions focused on leveraging digital tools, crafting compelling content, and understanding audience engagement, ensuring each agent could maximize their potential.

A significant part of the project was designing a modern, functional website with IDX feed integration, which enabled seamless property searches for clients and boosted lead generation for the brokerage. We also refreshed their brand by redesigning their logo for vector files, ensuring scalability and consistency across digital and print media. Our services extended to creating business cards, print ads, and other marketing materials, giving Big Red Realty polished, professional assets that reflected their expertise and trustworthiness.

Through social media marketing, we helped Big Red Realty build a robust online presence, engaging their audience with tailored content and campaigns highlighting their listings and services. By providing a full spectrum of marketing solutions, Designs Group Consulting helped Big Red Realty enhance its brand, attract new clients, and equip its team with the tools needed for long-term success. This partnership showcased our commitment to delivering results and supporting the growth of businesses like Big Red Realty.

Designs Group Consulting (DGC) has partnered with Monita Collins, a top-producing REALTOR® with Century 21 Hot Springs Village, for over a decade to elevate her marketing efforts and strengthen her brand. As one of our earliest clients, Monita has benefited from a comprehensive suite of services designed to showcase her expertise, highlight her listings, and grow her client base in the competitive real estate market.

One of the cornerstones of our collaboration has been the House of the Week program, which consistently spotlighted her properties and attracted prospective buyers. We provided end-to-end real estate marketing services, including social media content creation and management, ensuring her online presence remained active, engaging, and relevant. Additionally, we designed and maintained her website, delivering a professional and user-friendly platform that effectively showcased her listings and services.

We also provided business coaching to support Monita’s long-term growth, equipping her with strategies to optimize her operations and build on her success. Our branding services included logo design, branding management, and the creation of print ads, monthly newsletters, and marketing materials, ensuring all her communications were consistent and aligned with her professional identity.

Through this strategic partnership, Monita Collins has maintained her position as a top producer in Hot Springs Village, demonstrating the power of tailored marketing solutions and collaborative support in achieving sustained success. 

Reflecting on my role as a strategic consultant, I recall a transformative initiative I spearheaded for a client that completely redefined their business landscape. By integrating nightly rentals and home flipping into their real estate portfolio, I devised a multifaceted strategy that diversified their revenue streams and capitalized on market demand and demographic trends.

"The demographics were perfect, and the need was high," Dannet sold. This innovative approach didn’t just generate substantial passive income for my RE/MAX of HSV owners and positioned RE/MAX Nightly Rentals as one of the top local vacation companies.

Beyond the financial gains for RE/MAX, my strategy sparked a more profound passion for real estate investment in my clients. Flipping homes became more than just a business tactic—a personal endeavor they truly enjoyed. I empowered them to seize emerging opportunities and achieve sustainable growth by leveraging my market analysis and strategic planning expertise.

This success story underscores my commitment through Designs Group Consulting to delivering tailored, innovative solutions that drive tangible results and inspire entrepreneurial spirit. Looking ahead, I aim to continue pioneering strategies that empower my clients to thrive in competitive markets, reaffirming my role as a visionary leader in business consultancy.

When I stepped into the role of Director of Marketing for the POA of Hot Springs Village, I faced a unique challenge: the organization didn’t have a clear, cohesive brand. It lacked the tools, identity, and strategies necessary to stand out in a competitive market. From day one, I knew that shaping and launching a solid brand would be essential to define what Hot Springs Village represents and creating a path for it to thrive.

I started by developing a comprehensive branding strategy that captured the essence of what makes Hot Springs Village special—its natural beauty, unique amenities, and vibrant community. This wasn’t just about designing a logo or crafting a tagline; it was about telling the village's story in a way that resonated with both current residents and potential newcomers. I worked on creating unified visuals and messaging that reflected the Village’s identity and values, from logos and marketing materials to websites, digital marketing, and social media content. I also launched a sponsorship program that helped reduce the company’s marketing and event costs.

Through strategic marketing campaigns and a focus on lead generation, I helped build a framework for the POA to thrive. I developed landing pages, departmental branding, and lead management systems that ensured inquiries were captured and directed effectively. With the right tools and strategies, we increased visibility, attracted new residents, and enhanced our engagement with current members.

Looking back, I’m incredibly proud of how I helped transform the POA of Hot Springs Village into a recognizable and thriving brand. It wasn’t just about creating a visual identity—laying the foundation for long-term success and positioning the Village as a premier destination for residents and visitors alike.

At Designs Group Consulting, we partnered with Brendan and George Langley, REALTORS® with RE/MAX of Hot Springs Village, to enhance their marketing strategies and amplify their competitive real estate market presence. Our tailored services gave them the tools they needed to connect with clients, showcase their expertise, and grow their business effectively.

One of our key contributions was designing a customized website that reflected their professional brand and served as a user-friendly platform for prospective buyers and sellers. We also created and distributed print ads highlighting their services and local listings to support their visibility further. Additionally, we designed and produced sales materials, ensuring they had polished, professional resources to leave a lasting impression on clients.

We provided social media marketing services to help them leverage digital platforms, crafting engaging content and campaigns that connected them with a broader audience and drove leads. We also worked closely with Brendan and George to offer business and marketing coaching, equipping them with strategies to streamline their operations and optimize their outreach efforts.

A standout project was creating a virtual tour of Hot Springs Village, showcasing the community’s unique amenities and lifestyle to potential buyers in a visually engaging way. We also produced marketing videos highlighting their listings and expertise, giving their clients an immersive and informative experience.

By providing this comprehensive suite of services, Designs Group Consulting helped Brendan and George Langley elevate their brand, engage more effectively with their audience, and stand out as trusted real estate professionals in Hot Springs Village. Our partnership showcased the power of tailored marketing strategies to drive tangible results for our clients.

Designs Group Consulting (DGC) had the privilege of collaborating with the Hot Springs Village Townhome Association, delivering tailored design services that elevated their branding and professional image. Our work focused on creating a cohesive and polished visual identity to reflect the association’s values and enhance its recognition within the community.

We began by designing a custom logo that captured the essence of the association and its role in maintaining the townhome community. Building on this foundation, we crafted business cards and letterhead designs that ensured all communication materials were consistent and professional. To further enhance the community’s presence, we developed subdivision sign designs that were both visually appealing and functional, making it easier for residents and visitors to navigate while showcasing the association’s attention to detail.

Through these services, we helped the Hot Springs Village Townhome Association establish a solid and unified brand identity, ensuring they stood out as a trusted and organized entity in the community.

Through Designs Group Consulting, I have served as Village Villas Vacation Rental’s Chief Marketing Officer (CMO) for the past 10 years. During this time, Designs Group Consulting’s future leader, Dannet Botkin, developed and executed comprehensive marketing strategies, establishing Village Villas as a leading vacation rental company in Hot Springs Village. From the outset, the focus was elevating the brand, increasing bookings, and expanding operations through innovative and tailored solutions.

A standout initiative was creating their social media program, spotlighting available rentals, and keeping potential guests engaged and informed. The marketing efforts extended to digital ad designs and e-newsletters, ensuring a dynamic and active online presence. The website was designed and maintained to deliver a user-friendly experience that streamlined bookings while showcasing the unique properties and amenities. In addition, business coaching helped Village Villas refine their operations and create plans for sustainable growth.

The branding efforts included a logo revamp, branding management, and the creation of print ads, email marketing campaigns, digital ads, social ads, and billboards, all of which enhanced the company’s visibility. Expertise in media buying ensured optimal advertising placements to reach the right audience. Beyond marketing, Designs Group Consulting facilitated the commercial real estate search for a rental home laundry facility, supporting the company’s operational efficiency. Professional photos and videos of homes and the surrounding community highlighted the lifestyle and amenities of Hot Springs Village, further enticing potential guests.

This comprehensive and strategic approach helped Village Villas Vacation Rentals grow and thrive in a competitive market. Designs Group Consulting played a pivotal role in their success through innovative marketing strategies and operational support, cementing their reputation as a trusted and respected vacation rental provider.

At Designs Group Consulting, we collaborated with Trademark Realty of Hot Springs Village to elevate their brand and marketing efforts through tailored services. Our work began with social media management, where we crafted engaging content and campaigns to connect with potential buyers and sellers while highlighting their unique listings and expertise. This consistent online presence helped establish Trademark Realty as a trusted name in the local real estate market.

To strengthen their branding, we designed a modern and professional logo that reflected their identity and values. Our team also created a stunning annual community magazine, showcasing the vibrant lifestyle of Hot Springs Village while reinforcing Trademark Realty’s role as a critical player in the community. Additionally, we developed print ad designs for the brokerage’s individual agents, ensuring each piece was polished, cohesive, and effective in reaching their target audience.

This comprehensive approach enabled Trademark Realty to enhance its visibility, strengthen its brand, and connect more effectively with clients, driving engagement and growth in a competitive market.